July 2008
World Association of Newspapers Congress and Exhibition 2008
In early June more than 1.800 delegates from all over the world participated in the 61st World Newspaper Congress in Gothenburg organised by WAN (World Association of Newspapers). A large exhibition formed an integrated part of the Congress giving suppliers of techniques and services to the newspaper industry a chance to present themselves.
MatchWork had a stand which is shown below and established a series of interesting contacts with visitors from all over the world.
The main areas of interest were in the possibilities for the precise exposure of ads to interesting candidates and the opportunity to activate readers as CV-holders and thereby enable online ad sales activity on a high margin basis.
The comprehensive Back Office “tool box” that the MatchWork solution includes also generated interest and a couple of newspapers eyed the possibility to regain their otherwise “lost” online ads from local and national US Job Boards based on MatchWork’s ‘Match’ solution.
