According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers tend to trust advertising on local newspaper, magazine and television websites and are very likely to take action after viewing ads on such sites.

We never tire of saying ‘knowledge is power’ and these three new reports will support our publishing partners’ sales development process in more explicit ways.

We have seen great success around our partner network for those that have focused on the following areas. If you’re not currently doing so, we recommend that you consider these to also benefit from such results!

MatchWork is very pleased to experience that our partners continue to be very active with upgrading and adding new features to their job sites. Below you can see examples of some of our newly joined UK partners as well as existing partners who have added some of the 'hot' features described in the article from our MatchWork Barometer.

A premium revenue opportunity which you should prioritise within your marketing efforts is to offer your advertisers assistance with matching their needs to the candidates available in your CV Database. So, not only do they advertise online but the relevant exposure to candidates in the CV database is based on the quick and precise matching provided by MatchWork system.

As advertiser demands and requirements evolve, publishers are having to adapt to meet these needs. In our regular conversations with publishers there is a growing desire to focus on online-only job advertising, and to offer digital packages without the inclusion of print products.

MatchWork was present at the 78th INMA World Congress in Los Angeles, USA. Amidst the current atmosphere of “gloom and doom” surrounding the industry, more than 350 delegates came away with a different message from the Congress.

In early June more than 1.800 delegates from all over the world participated in the 61st World Newspaper Congress in Gothenburg organised by WAN (World Association of Newspapers). A large exhibition formed an integrated part of the Congress giving suppliers of techniques and services to the newspaper industry a chance to present themselves.