Why we do it
An effective online branded presence is the future for publishers
It is fundamental to the successful future of newspapers and magazines that they present their editorial content and advertising under a consistent brand identity.
Research proves that publishing brands are highly trusted – and this trust can be translated into high-volume website traffic, but only if the branding establishing the association between publication and website is totally clear and consistent.
The MatchWork approach enables publishers to establish a powerful print and online proposition based on the key metric – total audience. This is the combination of readers and online visitors that advertisers now require for full coverage of their potential market or target group.
At MatchWork we see branding as fundamental to the business case. We cannot see a future for newspapers and magazines which do not have an effective branded presence online – and alliances with ‘pure players’ do not deliver this. The MatchWork solution is the future for classified advertising online.
Related Topics:
